[CASE STUDY]
How Braintly helped Virtual Vision scale VR medical device tech
FDA-regulated medical devices that doctors and patients depend on. They needed specialists who understood VR, healthcare compliance, and a team he could trust with something this critical.
[CASE STUDY]
How Braintly helped Virtual Vision scale VR medical device tech
FDA-regulated medical devices that doctors and patients depend on. They needed specialists who understood VR, healthcare compliance, and a team he could trust with something this critical.
The Context
Company: Virtual Vision Health Products: Virtual Eye (VR visual field testing) + VirtualLens
(IOL simulator) Industry: Medical Devices / Healthcare Tech (VR) CEO: Matteo Ziff
Company: Virtual Vision Health. Products: Virtual Eye (VR visual field testing) + VirtualLens (IOL simulator). Industry: Medical Devices / Healthcare Tech (VR). CEO: Matteo Ziff
Challenge: Scale complex VR medical devices from validation to production
Virtual Vision had spent over two years validating their technology through clinical studies
at Bascom Palmer Eye Institute with 450+ patients. They had proven it worked. Now they
needed to build it at scale; while maintaining FDA pathway progress, HIPAA compliance,
and the quality standards that healthcare demands.
Virtual Vision had spent over two years validating their technology through clinical studies at Bascom Palmer Eye Institute with 450+ patients. They had proven it worked. Now they needed to build it at scale; while maintaining FDA pathway progress, HIPAA compliance, and the quality standards that healthcare demands.
The problem? Finding developers who understand VR, healthcare regulations, electronic
health systems, AND the gravity of building medical devices is nearly impossible.
The problem? Finding developers who understand VR, healthcare regulations, electronic health systems, AND the gravity of building medical devices is nearly impossible.
COMPANY
About the company
INDUSTRY
Industry category
COMPANY
Virtual Vision Health
INDUSTRY
Healthcare / Medical Devices
The Real Problem
Matteo needed more than VR developers. He needed a team he could trust 24/7 with a
medical device.
The surface problem: “We need VR developers.”
The actual problem:
Domain complexity beyond rare
VR + healthcare + FDA regulations + EHR integration.
Communication is critical
In healthcare, miscommunication can affect patient care.
Reliability is non-negotiable
"Always available" isn't a nice-to-have when building medical devices.
Quality standards are absolute
FDA pathway, HIPAA compliance, clinical validation; no room for error.
Long-term partnership essential
Not a project, but the technical foundation of a medical device company.
In Matteo's own words, he needed developers who were
“professional” and “always available”; because in healthcare,
you can't afford to be left alone when there's a critical issue.
In Matteo's own words, he needed developers who were “professional” and “always available”; because in healthcare, you can't afford to be left alone when there's a critical issue.
The Risk
What was at stake:
Business risk
Wasting funding on developers who don't understand the domain
Losing first-mover advantage in emerging VR healthcare market
Delays in FDA pathway (every month matters in regulatory timelines)
Reputational risk
Compliance violations destroying credibility with medical community
Product failures affecting real doctors and patients
Years of clinical validation wasted if commercial product doesn't maintain quality
Regulatory risk
HIPAA violations carry massive fines
FDA pathway is expensive and unforgiving
Medical device certification requires flawless software
In medical devices, you don't get to “move fast and break things.”
Breaking things isn't an option.
What Braintly Did Differently
Matteo found Braintly through a referral from someone who understood
the complexity of what he was building.
The approach:
Specialized team (2-5 professionals)
VR developer, full-stack engineer, DevOps specialist. All with healthcare/
medical device experience.
Domain expertise that's almost impossible to find
VR + healthcare regulations + EHR integration + FDA pathway
understanding.
Clear role definition and direct selection
Matteo chose his team based on expertise and fit.
Professional, always-available partnership
Not just developers, but a team he could trust 24/7.
WHY IT WORKED
In Matteo's words: “These are good devs that work on-time
and are always available. Very professional and language was
never a barrier.”
For a medical device affecting real patients, those four
qualities: good, on-time, always available, professional. are
the foundation of trust.
For a medical device affecting real patients, those four qualities: good, on-time, always available, professional are the foundation of trust.
What the Team Delivered
Scope (in Matteo's words): “Built full system for a Vision Correction Simulator in the eye-
care and medical space. This is a large project that combines VR Modalities, Electronic
Health Systems, and Client-Side web portal for scaled usage.”
Products built:
Virtual Eye:
VR device for visual field testing
EHR/EMR integration
HIPAA-compliant cloud platform
Clinical validation support
VirtualLens (100% built by Braintly team):
IOL simulator for cataract surgery patients
Immersive 3D lens visualizations
Real-world scenario testing
Business value tracking for medical practices
Technical components:
VR development (Unity, hardware integration)
Electronic health system integrations (DICOM, EHR)
Client-facing web portal for doctors/clinics
Cloud infrastructure (256-bit encryption, compliance-focused)
Results
Fully fledged working application that can be used at scale.
These were the deliverables and we are now using the app
with many customers. Success!
Product at scale
Fully functional application deployed
"Many customers" using the product in production
Scaled from clinical validation → commercial deployment
Delivery excellence
On-time delivery ("Yes they did!")
Quality: 4.5/5.0
Cost value: 5.0/5.0
Schedule: 5.0/5.0
Sustained partnership
Oct 2023 - present (15+ months ongoing)
$1M+ project maintained
Continued trust and collaboration
Trust and reliability
"Always available" → Matteo can trust the team 24/7
"Very professional" → Predictable, serious about healthcare
"Language never a barrier" → Clear communication in critical domain
15+ months ongoing → Sustained trust
Less founder anxiety
No longer searching for impossible-to-find VR + healthcare talent
Confidence that team understands medical device gravity
Trust that team won't disappear during critical issues
Peace of mind about regulatory compliance
Ability to focus
Matteo can focus on FDA pathway, clinical partnerships, market expansion
Has reliable technical foundation he can trust
Team handles complexity while he builds the business
What changed
"I can't find this expertise" → specialized team in place
"Will they leave me alone in a crisis?" → "always available"
"Will they understand healthcare seriousness?" → "very professional"
"Will communication break down?" → "language never a barrier"
What Matteo Says
Rating: 4.5/5.0 overall | Perfect 5.0/5.0 on Schedule, Cost, and Willing to Refer
These are good devs that work on-time and are always
available. Very professional and language was never a barrier.
I can't recommend Braintly enough!
Project Details
Total Project: $1M-$9.9M
Timeline: Oct 2023 - Ongoing
Team Size: 2-5 team members
Delivery
When asked if items were delivered on time:
“Yes they did!”
Improvements
Areas for improvement:
“Nope”
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